Your Ads Are Now Live
🚀
What Happens Next
Your ads are now live and we’ve started sending them out to people in your area.
Over the next few days you should start seeing enquiries come through.
Sometimes this happens quickly, sometimes it takes a week while the ads optimise.
There are a few important things to keep in mind so we get the best results.
The Key Barrier
How to Contact Leads
When a new enquiry comes through, how you respond in the first few minutes can make a huge difference.
Most people who submit an enquiry will contact 2–3 businesses, so the first one to respond usually has the best chance of winning the job.
Best response process
1. 📲 Call the lead first
Calling gives you the best chance to build trust quickly.
2. 💬 If they don’t answer, send a quick SMS
3. Don't stop calling until you speak to them
A lot of people submit enquiries and then get busy, don't take it personally or worry that you are bothering people. Its important to keep trying.
The Key Barrier
The Key Barrier
What to Say When you Call
Keep it simple and conversational.
The goal is simply to:
• Understand the job
• Confirm it’s a good fit
• Book a quote or inspection
The Key Barrier
What to Avoid
These are common mistakes that cause businesses to lose leads.
Waiting too long to respond
Leads go cold quickly. Ideally respond within 5–10 minutes.
Sending long messages
Keep SMS short and simple. Long messages often get ignored.
Being too salesy
People just want help and information. Focus on understanding the job first.
Asking too many questions by text
It’s better to have a quick call rather than a long back-and-forth over SMS.
Assuming they’re not serious
Some leads are early in their research. Many convert later after follow-up.
A Simple Rule That Wins More Jobs
Fast response + friendly conversation + clear next step.
The goal of the first contact isn’t to sell the job — it’s simply to book the quote or inspection.
Marketing Hub (CRM System)
We manage your marketing and lead system through our Marketing Hub, powered by GoHighLevel.
This is where all your leads, messages, and conversations are stored so nothing gets missed.
What you can do inside the Marketing Hub
• View all new enquiries in one place • See lead contact details and job information
• Reply to SMS, email, and messages • Track where leads are up to in your pipeline
• Manage appointments and quotes • See conversations from Facebook, Instagram, SMS and email in one inbox
The goal is to make sure every enquiry is organised and followed up properly.
How to Log In (Desktop)
Using your email and password you set up
How to Log In (On the Go App)
Using your email and password you set up
Communication & Reporting
Good communication helps us improve your campaign and generate better leads over time.
Please keep us updated on what’s happening with the enquiries you receive.
This helps us understand what’s working and where we can improve.
It’s helpful if you let us know when:
• A lead books a quote or job
• A lead wasn’t suitable
• You are getting too busy and need ads slowed down
• You want to focus on certain types of jobs
• When you need help hiring more team so we can run ads to attract them
This feedback allows us to:
• Improve targeting
• Adjust ad messaging
• Focus on the type of work you actually want
We continuously monitor campaign performance behind the scenes and make adjustments as needed to improve results.
The more feedback we receive from you, the better we can optimise the ads over time.
Our Support & communication Channels
Need to get in touch with us. We are here to help.
Our team are available between the hours of 8am - 6pm - Monday to Friday
WHATS APP CHAT
You have received an invite.
This is our quickest and most efficient
method of support.
Reporting & Weekly Check ins
We continuously monitor your campaigns to make sure everything is performing well and generating the right type of enquiries.
Each week, Mel will do a quick check-in call (around 5–10 minutes) to cover:
• How the leads have been going
• If the enquiries are the right type of jobs
• Whether we should increase the ad budget
• Any tweaks or improvements we should make
You will also receive a Weekly Lead Pulse email,
which provides a simple snapshot of the key stats from the past 7 days.
At the end of each month, you’ll receive a Monthly Growth Report
with a more detailed breakdown of performance, insights, and opportunities to improve results.
Our goal is to continually refine and improve your campaigns so they continue bringing in quality enquiries.
Ad Spend
Your advertising budget is paid directly to Meta (Facebook & Instagram) and is separate from our management fee.
This budget controls how many people see your ads and how many enquiries you can generate.
If you want to:
• Increase lead volume
• Slow things down
• Target different services
We can adjust the budget and campaign settings accordingly.
Payments & Service Renewal
Our management fee is automatically renewed each month based on the launch date of your paid ad campaigns. Please set up autopayments with your saved card so that your services isnt interupted.
We will send you an invoice 3-5 before to remind you, our standard fee is $1980 + gst per month (plus ad spend)
This covers:
• Campaign & creatives management
• Monitoring and optimisation
• Ongoing ad improvements
• Support and communication
Any questions Let Us Know
Otherwise, we'll be in touch when the first lead comes in.
WHATS APP CHAT
You have received an invite.
This is our quickest and most efficient
method of support.
